How To Win/Maintain Buy Box

Winning the Buy Box on Amazon is essential for any FBA (Fulfilled by Amazon) seller who wants to increase sales and revenue. The Buy Box is the white box on the right side of the product detail page where customers can click "Add to Cart" or "Buy Now" to purchase the product. When multiple sellers offer the same product, Amazon selects one seller to win the Buy Box based on several factors. Here's a detailed list of how to win the Buy Box as an Amazon FBA seller.

1. Keep your prices competitive: Amazon considers the price of the product as a crucial factor when deciding which seller wins the Buy Box. Therefore, it's essential to keep your prices competitive and regularly monitor your prices to ensure they stay competitive. This does not mean you have to be the lowest to win the buy box! Also, there are some repricers where they will reprice all your skus for you. Checkout partnerships for more information or click here https://app.gitbook.com/o/bbuCT7ftFISy9Qd8gmuk/s/9mUqBi4RqlfSVkTcn2Uc/~/changes/16/faq/partnerships

2. Offer fast and reliable shipping: FBA sellers have an advantage over non-FBA sellers when it comes to winning the Buy Box because Amazon handles the shipping process for them. Ensure that you send your inventory to Amazon's fulfillment centers quickly and accurately, so that customers receive their orders promptly.

3. Maintain high seller ratings: Amazon considers seller ratings and reviews when deciding which seller wins the Buy Box. Therefore, it's essential to maintain high ratings by providing excellent customer service, responding promptly to customer inquiries, and resolving any issues quickly.

4. Keep your inventory levels high: It's important to keep your inventory levels high, so that you can fulfill orders quickly and consistently. Amazon likes sellers who maintain a high level of inventory, as it ensures that customers can receive their orders promptly.

5. Monitor your account health: Amazon has specific performance metrics that it uses to monitor sellers' accounts, such as Order Defect Rate (ODR), Late Shipment Rate (LSR), and Cancellation Rate (CR). It's crucial to keep track of these metrics and ensure that they are within Amazon's acceptable limits.

6. Do not let your order cancelation rate get too high.

7. Location can also play a factor when trying to win the buy box. This is simply because Amazon wants to get the customer the product as quickly as possible. So depending on where the customer is located and where your stock is located can set you in the buy box. You do not really have too much control over this, so this is more so just for your knowledge.

By following these steps, you can improve your chances of winning the Buy Box and increase your sales and revenue on Amazon!